Ubisoft CEO suspects Wii U will be a success; Wii 45% of company's business
by Xav de Matos, shacknews.com, Nov 7, 2011 5:45PM PST
Though sales for Nintendo's Wii console are on the decline, publisher Ubisoft remains dedicated to the console. According to Ubisoft CEO Yves Guillemot, Nintendo's ability to reach mass market success with the original Wii has him sold on its successor, the Wii U.
"We are big believers in the Wii U, on two subjects," Guillemot said. "One is for high-end games, where we'll be able to do a game for the Wii U, but also for other [high-definition] machines, but also with specific use of [Wii U's] tablet. Two, is we like the Wii U for all the [potential of] casual games."
Ubisoft is known for jumping on board with new technology early. As quickly as it supported Nintendo's console at launch, the company did the same for Microsoft's Kinect peripheral. Ubisoft continues to support the Wii, and remains one of the few third-party companies to successfully crack the secrets to selling software on the platform.
"Today, the Wii still is 45 percent of our business," Guillemot told Gamasutra. "Just Dance, all those casual games, are selling extremely well. So we are supporting the machine because we believe Nintendo is going to push it to another level." Guillemot reiterated his point, saying he believes the Wii U will be a success.
Though the CEO is unclear what audience will be "addressed" when the Wii U is launched, it shows potential. But his comments seem specifically geared toward the mass market. "What we see is the ease of play is a part of the revolution we are seeing today. The fact that it's easier to access games is what can make more people play. Maybe they can do a good job there."
Only time will tell for the Wii U, but it's safe to say Ubisoft has a sure hit on its hands if Just Dance is a franchise that makes the next-gen jump.