News

« News Home

New Xbox head says fan feedback should be 'foundational element'

by Steve Watts, shacknews.com, Apr 4, 2014 10:00AM PDT

Phil Spencer was recently named the new head of Microsoft's Xbox division, and already he's trying to signal a change of tone in his area of the company. After a somewhat rocky launch and some acknowledged mistakes, he says he wants fan feedback to serve as a "foundational element" during his tenure.

"There’s a lot of learning that I did as a leader in the organization—when I just heard how our message resonated with people, some of the decisions that we made that were actually the wrong decisions, and we had to revisit those decisions," Spencer said in an internal interview with Larry Hryb (aka Major Nelson). "I learn a ton from listening to feedback, reading ideas. That two-way dialogue will be important as we drive this product forward, I think it will be a foundational element."

Hryb specifically mentioned some of the more common fan suggestions--namely a lower price point and revisions to the Games with Gold line-up--but Spencer didn't make any official announcement on either front. Still, a price drop being brought up during a promotional interview shows they've heard the requests, and Spencer was talking about improving its Gold offerings even before he was named for the new position.

For the time being, Spencer says he's focused on the immediate future: launching in more territories, monthly updates, and perfecting their E3 presentation. On that last point, he said this year's conference will be similar to last year's. "We’re going to push games," he said. "I thought we did a good job last year in announcing a lot of new games, and having games, games, games be the focus of the show. I want to do the same thing again this year, not a lot of executive, middle-management up on stage. Just make sure we have creators up there, we’ve got great games that we’re showing."