Nintendo president against putting 'Mario on smartphones'
by Steve Watts, shacknews.com, Jan 20, 2014 10:30AM PST
Following its third year of annual losses, Nintendo president Satoru Iwata acknowledged missteps and said they need a "new business structure." Those hoping that would mean the long-requested move to mobile might be disappointed, though, as Iwata has signaled that isn't quite what he meant.
“The spread of smart devices does not spell the end of game consoles. It’s not that simple,” Iwata said at a news conference translated by the Wall Street Journal (via IGN). “It doesn’t mean that we should put Mario on smartphones."
Smartphones are part of Iwata's strategy, but his comments indicate the plans are more akin to using them as a tool to make people more aware of Nintendo games. He reiterated his attitude that Nintendo's games simply need more awareness. That may not be the sea change some expected after the latest losses, but Nintendo seems to be sticking to its strategy for the most part.