AMD expects 'performance advantage' on PC due to console partnerships
by Andrew Yoon, shacknews.com, Sep 18, 2013 7:00AM PDT
AMD has managed to become the chips supplier for both Xbox One and PlayStation 4. Because of this unique position, AMD VP Matt Skynner believes his company will have the edge when it comes to PC gaming. "Because it's our architecture there, it's easier to port the games. And because they're first developed on our hardware, there should be a performance advantage," he said. "They should run better on our hardware."
"Couple years ago when we saw how the console thing was gonna shake out, we thought how can we leverage this to a better Radeon gaming solution across other markets," Skynner told Forbes. While being the exclusive supplier for consoles will likely boost AMD's bottom line, it will also help their PC business, he argues. "So if we can create that performance advantage on the PC, from a graphics point of view, then we can give our customers a better gaming experience and grow our market share."
Rival manufacturer Nvidia bowed out of competing against AMD, saying "we didn't want to do the business at the price those guys were willing to pay."