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Indie is 'a top priority for Nintendo,' but requires better messaging

by Andrew Yoon, shacknews.com, Sep 5, 2013 6:45AM PDT

Nintendo has made quiet inroads with indie developers. However, they may have been too quiet. Nintendo of America's Dan Adelman, manager of business development licensing, admitted that "we need to do a better job of getting our message out."

Unfortunately for Nintendo, many developers are unfamiliar with Nintendo's new policies. WiiWare featured some obnoxious restrictions, something Adelman admits "made it difficult for game developers to release games on our system."

Adelman points out that Nintendo no longer requires indie devs to have an office. In addition, the company recently brokered a deal with Unity to waive licensing fees for Wii U. "We really want to make it as close to frictionless as possible, [with a] really low cost of entry and a really smooth process," Adelman told Polygon. "We've still got a ways to go. We're a large company with a large bureaucracy."

That bureaucracy means that some policies won't be going away any time soon. For example, Binding of Isaac was turned down by Nintendo due to its religious themes--and that's still something that's in place today.

While there's still work to be done, Nintendo senior manager of licensing marketing Damon Baker says that indie is "a top priority for Nintendo," pointing out that "Dan has been working on self-publishing and has made that available to our partners for years."

"I think our priorities right now are to just really educate those development partners that it's to easier than ever before to make games for Nintendo platforms."