PopCap, free-to-play, and the seeds of Plants vs Zombies 2
by Steve Watts, shacknews.com, Sep 5, 2013 12:00PM PDT
In an age of quick turnarounds for sequels, Plants vs Zombies 2 is an anomaly. It's been such a long time that the title reveal even played on the wait. Shacknews spoke with Mohan Rajagopalan, lead designer of PvZ2, and Tony Leamer, the franchise lead, about how the game came together, what influenced the free-to-play model, and future plans.
Development of PvZ2 began shortly after the first game was ported to various platforms, so what was taking so long? "We were trying to tackle the really tough question of what the right thing for a sequel was--how to make it feel like more than an expansion pack," Rajagopalan said. The feeling that they had progressed the idea to the level of a sequel came in two aspects.
The first, he said, was the time travel aspect. It seems like an obvious solution, to serve as "an excuse to put the plants and zombies in really goofy situations," as Rajagopalan put it, but it was far from the first idea that came to the studio.
"One [idea] was seasons, the idea that you'd have a structure that over time the seasons would change and that would cause plants and zombies to act in different ways," he said. That led to the Scarecrow Zombie, who would lay down the scarecrow as a shield in a last act of defiance as he died. "Another idea was doing very very large-scale PvZ, so instead of having 5 rows and 9 columns you'd have the ability to zoom out, so like 20 rows and 20 columns, or something like that. These were all interesting, there was fun to be had in every iteration we did, but none of them felt quite right. So we went back to the drawing board a lot."
The ideas kept growing, until they realized they needed to be able to put the characters "in any scenario, any situation, for any reason. When you think about it that way, time travel is the obvious answer. It's actually moving both time and place, so when you look at it through that lens it's actually just about funny scenarios."
Part of the conceit of the time travel meant a little less realism at play. While that may seem odd for a game about anthropomorphic plants killing the undead, PopCap actually did consider it. For example, early iterations had the player planting pots on the pirate ship, similar to the roof from the first game, since there's no soil. It even came up with different kinds of upgradeable pots, just like the plants. The team ultimately decided that the pot requirement would be tiring and cut the idea.
The second big addition was plant food, which grants temporary power-ups in a pinch. Those, and the addition of touch-enabled power-ups like dragging or pinching to attack the zombies, were all part of a conscious effort to make the game a bit more chaotic. The team found that players of the first game would construct their perfect zombie-killing engine and then let it run on its own. For that reason, the stages are more chaotic, but crafted to balance them that way. They're less randomized than the first time around, to ensure against "massive unlucky streaks."
Of course, a much bigger marked difference in PvZ2 comes in its business model. The first game was a standard paid game or app, while PvZ2 has launched as a free-to-play game. Leamer said this was purely based on watching the shifting landscape of casual games, and how they could catch many more players by removing the price barrier. "So it started to seep into the discussion reasonably early on that this might be a way to go, especially for a game with broad appeal like Plants vs Zombies," he said. "Probably about a year before the launch of the game is when decisions started to get made."
Rajagopalan added that the F2P model helped influence the direction. Since they were thinking of ideas that they could continuously expand and iterate on, the multitude of possibilities afforded by the time travel concept seemed like the best fit.
"The focus for the team was to create an experience where people would want to monetize, not where people would feel like they had to in order to progress," Leamer said. "We've been really pleased with the results so far. People are having fun, they're playing a lot of the content, and they're choosing to explore some of the premium plants and add those to their arsenal."
Now that the game is released, PopCap has already announced its first expansion into the Far Future. But that certainly won't be the last we hear from it. "Our plans are to do many different time periods through the game," Rajagopalan said. "We're not sure when that schedule is going to be, that depends on how fast we can actually make new worlds. But new worlds will be a significant component, along with other new features."