World of Warcraft subscription numbers drop another 8%
by John Keefer, shacknews.com, Jul 26, 2013 9:30AM PDT
In revealing the repurchase of its shares from Vivendi last night, publisher Activision announced that subscription numbers for World of Warcraft continued to decline, dropping from 8.3 million in Q1 to 7.7 million in Q2.
The numbers represent almost a two million decline in users since the end of last fiscal year. To counteract the decline, Blizzard's CEO Mike Morhaime had said the company would be pushing out more frequent content updates to keep users engaged, but the effort appears to falling short.
Activision should address the decline as part of its regular earnings call next week.