Ubisoft Montreal head explains annualized Assassin's Creed
by Steve Watts, shacknews.com, Apr 1, 2013 8:00AM PDT
The Assassin's Creed series is a consistent money-maker for Ubisoft, and that has turned the series into an annualized juggernaut. That can run the risk of franchise fatigue, but Ubisoft Montreal head Yannis Mallat doesn't think that's a problem for the series.
"The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day," Mallat told Eurogamer. "It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content. So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy."
In other words, as long as players are buying Assassin's Creed games, the message to Ubisoft is that fans want more of the series. Mallat also noted that making the games occur yearly doesn't mean the churning development cycle that the term often implies.
"When we say we are annualising the franchise, we don't say the teams only have one year to work on a project," he said. "It's mature enough in growing the talent and the core teams so we can have several core teams working on the next one and other projects on the brand. That's why every Assassin's Creed has one dedicated core team working more than one year on their projects. We call that a roadmap. It takes into account the creative content - the settings, the where and what - the technology and the team."