Medal of Honor firearms links deemed 'inappropriate,' removed
by Steve Watts, shacknews.com, Dec 27, 2012 5:30PM PST
In the wake of the tragic events in Newtown, Connecticut, violent video games have come under increased scrutiny. Electronic Arts, which entered a promotional arrangement with some weapons manufacturers to promote Medal of Honor: Warfighter, has since removed links to the companies from its site.
A New York Times report (via Polygon) detailed the marketing partnership between EA and the McMillan Group and Magpul, which manufacture a sniper rifle and high-capacity magazines, respectively. The Warfighter partners site has left the logos for the brands displayed, but removed the links to the online catalogs. "We felt it was inappropriate and took the links down," said EA representative Jeff Brown.
In a separate statement, EA compared the arrangement to film producers, saying publishers "frequently license the images of people, sports franchises, buildings, cars, and military equipment," but did not receive payments for using the brands.