Wii U price won't repeat 'same mistake' as 3DS
by Andrew Yoon, shacknews.com, Jun 26, 2012 3:15PM PDT
The 3DS had quite a troubled launch. A meager launch library and high $250 price point caused initial reaction to Nintendo's latest handheld to be quite tepid. The company quickly dropped the price on the system and implemented an "Ambassador" program for early adopters. While the system has significantly gained momentum in recent months, Nintendo is eager not to repeat the same mistakes of the 3DS with its upcoming Wii U console.
"We won't make the same mistake that we did with the 3DS, which was considered relatively high by consumers," Nintendo CEO Satoru Iwata promised investors.
Nintendo has yet to announce a price on the upcoming console. However, how low can the hardware manufacturer go, especially as the company typically avoids losing money on hardware--a strategy employed by the other platform holders. In fact, many of Nintendo's current financial struggles were blamed on the low price of the 3DS. After the price drop, the company actually lost money on every unit sold. That's since been rectified, according to Iwata. "We've fixed the 3DS profitability issue and pledge to turn profitable by the end of this fiscal year."
Analysts are pegging a 30,000 yen price for the new console, according to Andriasang. That would roughly translate to a $300 launch price for the US.