EA's old IP revivals undaunted by Syndicate disappointment
by Alice O'Connor, shacknews.com, Jun 14, 2012 6:00AM PDT
Having sat on large chunks of its back catalogue for several years, EA has recently started digging up old properties and bringing them back. It didn't work out so well for Starbreeze's FPS reboot Syndicate, EA Labels boss man Frank Gibeau has said, but that hasn't put EA off its necromancy.
"Syndicate was something that we took a risk on. It didn't pay off - it didn't work," Gibeau told CVG. "But in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't."
One such success was the new SSX, which Gibeau described as a "very successful launch." Saying that its shiny appropriation of the Autolog social features seen first in EA's racing games "really showed why it made sense to bring that back," he noted that we'll "probably see more" from the franchise "in the future."
EA's also bringing back the splinter of the Command & Conquer series which didn't burn out and wither up in C&C: Generals 2 and, after a seven-year break, SimCity in, well, SimCity. "There are numerous IPs that I think about all the time," Gibeau said, only naming those two but surely, definitely, certainly, hopefully, thinking about Dungeon Keeper.
It's a shame we're unlikely to see more Syndicate. While the single-player campaign was mediocre, the setting was lovely and the co-op multiplayer jolly good fun. I certainly would like to see more of it myself, whether as DLC or in a cooperative-based sequel.