GameFly was selected as an Official Honoree in the 2007 Webby Awards competition, signifying an outstanding caliber of work. Of the more than 8,000 entries submitted to the 11th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree.

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences.