Because the creators are out there working their hands off to please you. Please appreciate their realistic graphics, which would take about a billion hours to perfect. The realistic sound and their great sense of story, multiplayer and gameplay. There aren't many FPS out there that really put an effort into their game. It isn't about how much relativity between the repetitive games, it's the fact that they pulled it off again. They pleased many, and how would you feel if you made something so realistic and full of effort, and someone came and posted bad comments on GameFly about it? Not very good, like your effort was all in vain. If IW or Treyarch was reading this post, would they have more appreciation from my understanding, or from your hatred? Appreciate what they do to please you, and show graditude.