GoW has a large fan base and being that the third would be the "last" the fans know what to expect, and are eager for it. They are going deeper into the story, starting from before the wars, leading up to the basis of GoW3. Back story of favorite characters is always a plus. Not to mention new weapons, which in this series is always something to look forward to, like the new sniper rifle that has exploding rounds. New enemies, old enemies that have evolved into even more fenzied beasts and every other aspect in a new game that gets people pumped, especially the last in a loved trilogy. I'm not gunna be a part of the whole GoW vs CoD thing cause I love them both but unlike Gears, we can always expect our fix of CoD every year in November, where Gears is more of a pop-up release date, hence the higher anticipation.