$7.95 for the first month is the discounted offer for the one game out at a time plan. You may only have one game out at once, but may return it as often as you'd like for the next available title in your GameQ. After the first month the price returns to normal at $15.95. A full list of plans/prices is below.
Prices for the discounted first month are:
1 game out at a time plan: $7.95/mo + tax
2 games out at a time plan: $11.95/mo + tax
After that the prices return to normal:
1 game out at a time plan: $15.95/mo + tax
2 games out at a time plan: $22.95/mo + tax
3 games out at a time plan: $29.95/mo + tax (a)
4 games out at a time plan: $36.95/mo + tax (b)
(a) After 60+ days as a member you can upgrade to the 3 game plan.
(b) After having the 3 game plan for 30+ days, you can upgrade to 4.