It's because they want to establish the two franchises as distinct properties. Call of Duty will continue to be a World War II series developed by Treyarch, while Modern Warfare will (obviously) be a modern shooter series developed by Infinity Ward.

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I think partially they just wanted to make it more distinguishable. I mean if it came out as Call of Duty 6: Modern Warfare 2, how lame would that have been? Pretty 'effing lame is the correct answer.

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I just asked this question on this website. And this guy said that there would be too many call of duty's. He also put a URL on his comment and there was an article about it.

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