Time: 14:52:36.7777347

To: GameFly Answers Member Support

Subject: Abusive Answer Content Report

Question: Are Lego Premised Games getting out of hand?

Answer: From a business standpoint, it's easy to see why they are doing this. Children are moving away from past play mechanisms. I played with legos from the moment i could walk. Nowadays kids are being bombarded with digital solutions to playtime. Lego is simply looking to increase it's audience as well as apeal to a larger, more modern audience of children. Creating LEGO brand games is just them looking out for themselves. They have been trying to do more things with Lego products for decades, this is just their response to the time. Is it a little much? Perhaps; but I feel like they need to do risky things like this to keep Lego a viable brand.

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