Unfortunately, I disagree with the majority. I couldn't be captivated by the story, or be swept away with the art. I found that the overwhelming cuteness of this took away its full entertainment value. I spent a lot of time being frightened by the creepy looking creatures, or the moments where I'd say, "What the frack is that?" No, this game is not for the more mature of us out there, I'd recommend you be eight, or have the emotional maturity of to play this. Anything over, I don't think you'll get the best experience.
Ni No Kuni deals with the mature theme of the death of a young boy's mother. Oliver is the main character that travels to an alternate world in hopes of bringing his mother back to life while saving the alternate world from destruction.
These concepts are nothing new to RPG's and Ni No Kuni does nothing to add to the genre. At its core, you will be grinding for countless hours and enduring countless pages of text because the developers have not learned the art of subtly. The repetitive dialogue becomes such a nuisance that it will ultimately frustrate players and you will find yourself mashing buttons just to get through it.
The saving grace for this particular RPG is its stylized format. The animation is breath-taking, the colors are bold and vivid and the voice dialogue although at times awkward lends a human element that will eventually draw the player in.
Game play is typically the same; battle after battle, boss after boss, find the treasure, level up, buy new equipment, talk to towns people, go on quests, etc...
On the whole it is a decent game with stunning graphics but the over abundance of text dialogue, repetitive action, typical grinding and familiar plot make Ni No Kuni a definite rent with an option to buy when it seriously decreases in value.