I almost want to say FIFA 09 was better, but the gameplay has changed so much its somewhat hard to compare the two. But that doesnt mean it's changed for the better.
If your players are anywhere close to each other, passing is as inaccurate as ever. As for shooting, while they say its more skill based, is much worse than in 09. Screamers are almost never to be found aside from the not so rare major mistakes by the keeper. Speaking of the keeper, while true he does make some decent saves, he also has some epic misses and has a tendency to run great distances out of the box chasing balls which will cost you goals with regularity. Your AI teammates are also not so bright either. They often leave an uncontested ball thats a inches from their feet to retreat back on defense, and are slow to go on runs for through passes. The autoswitching between players is absolute garbage, and manual switching, while better, is not without its problems that will also cost you goals. Dribbling is much more refined and with lots of practice you can weave some magic around defenders, but numerous times ive noticed a striker on a wide open break away just ghost over the ball like it wasnt there while dribbling, leaving the ball behind for the defender to gather easily. Fouls, aside from major offences, are very inconsistant you never know if your challenge will result in a foul or not. A lot of your goals as well as your opponents goals will come off of complete BS while you try to defend. However, scoreing a goal is still as satisfying as ever and the celebration system also has some addons and is still a nice touch.
Its sad to say that aside from Madden this is the best sports game out there. NHL 10 might be in the discussion, but with all these problems looming their head with every game you play i cant reccomend it for more than an extended rent from our good friends here at Gamefly.