As other reviewers have already stated, the game is extremely repetitive. The graphics are comparable to earlier Nintendo systems, not up to par for an advanced system like the Wii. I found it hard to figure out the point to the game. Not a lot of challenge. I could literally play this game while doing other things. The fact that I made it to the last level during my 2nd game is a clear example that this game is way too repetitive and simple, as I have NEVER reached the final level that quickly before (and the first time was basically just figuring out how to work the controls for this game since I didn't have an instruction book)! :o)
Young children would probably enjoy this game, however, since I don't let my toddler play the Wii due to the wireless nature of the controller (and potential for said controller to end up inside my TV set), I can't really test that theory. He did enjoy watching the game, though.
Games like this make me thankful for my Gamefly membership and the ability to try out a game before actually buying it, as I won't be spending my hard-earned money to have a permanent copy of this game in my home!
With that it mind, it is certainly not the worst game I've ever played and I do appreciate the family-friendly nature of the game. I believe with a little more research and planning, this could become a good game. This would make a good test-market edition. If the designers of this game are smart, they join sites like Gamefly to see comments like this from actual real-world players and will make necessary improvements to make this game more entertaining and engaging. Afterall, the whole point of a video game is the entertainment value...and as any educator will tell you, the most important thing in the world is for kids to be "authentically engaged"! :0)
I have tried the game, and while I agree with the critics, my children most decidedly do not. My 5 and 9 year old have a blast shooting the chickens, and this is the type of game that is perfect for them. The controls are easy, and since accuracy is not a requirement, the kids have a blast shooting the different chickens. It would be nice if there were some more modes for the kids to play, but to pick up the title for the used price is not a bad deal.