ok i think that this is bs because EA is making renting games bad because they want us to pay more money for online content. Now a days all the new games have the online content. Another thing is that this game doesnt have a online trial you either have to pay for it or use 800 ms points.
A notice to all those complaining about the $10 online pass for those of us lucky enough to have rented it. Pay the fee, keep the game till the price is right, buy the game. For those of us on the one game only plan...switch over to the two game one! It's not so expensive as to make any significant dent in your wallet. And if it would..why are you paying for Gamefly in the first place?!
As far as the actual game goes, it is completely epic. DICE has perfected their series into an amalgamation of Call of Duty-esque close encounters, Tank Wars, and some sorta Ace Combat 5 awesomeness. Albeit not as beautiful or populated as the PC version, the Xbox 360 online battles still feel grand in scale. Littered with the dying screams of comrade and enemy apart, I've never found myself short on action.
In essence, if you wait and keep the game long enough, your "Keep" price will go down and you will have spent less than the $60 you would otherwise pay. So once again, rent the game, pay the $10 for the online pass, keep the game till the price is at a reasonable level, then buy it. You get a free online pass to hand out at that point to. Not too shabby, eh?