A notice to all those complaining about the $10 online pass for those of us lucky enough to have rented it. Pay the fee, keep the game till the price is right, buy the game. For those of us on the one game only plan...switch over to the two game one! It's not so expensive as to make any significant dent in your wallet. And if it would..why are you paying for Gamefly in the first place?!
As far as the actual game goes, it is completely epic. DICE has perfected their series into an amalgamation of Call of Duty-esque close encounters, Tank Wars, and some sorta Ace Combat 5 awesomeness. Albeit not as beautiful or populated as the PC version, the Xbox 360 online battles still feel grand in scale. Littered with the dying screams of comrade and enemy apart, I've never found myself short on action.
In essence, if you wait and keep the game long enough, your "Keep" price will go down and you will have spent less than the $60 you would otherwise pay. So once again, rent the game, pay the $10 for the online pass, keep the game till the price is at a reasonable level, then buy it. You get a free online pass to hand out at that point to. Not too shabby, eh?
Battlefield 3, like most other shooters finds its replayability worth in the online multiplayer. Unfortunately, you won't experience that just renting this title unless you wish to spend another 10usd for an online pass.
So for those who missed the multiplayer open beta a month before the game came out, you're basically stuck with just a subpar single player campaign.
Which is a shame as the online pass requirement is the only real downside to this title, but it's foreseeable that these things are becoming more common nowadays so it's nothing to really get worked up over.
Anyways, for those who are willing to pay the price to buy the game or just the online pass, you'll unlock the 99% of what makes this title such a great game.
Battlefield 3 is a huge improvement over Bad Company 2 in almost all aspects especially in concern to graphics, gameplay, and the balancing of classes and vehicles.
The environments are less cookie-cutter buildings and more realistic and dynamic. It's more than viable to play just about any class on most every level, and while vehicles aren't as individually devastating as they were in Bad Company 2 (ref blackhawks), there is no shortage of them either, so there's a lot less of the in-fighting over who gets to fly the air plane or helicopter as there used to be.
Battlefield 3 also offers a much different experience than that of Call of Duty or Halo, and it'd really be comparing apples and oranges between the titles as each requires an almost completely different playstyle to do well in.
Also, a quick mention that having friends to play this game with makes it even better with the squad feature common to battlefield games.